What do we

want?

A lede of a longer article explaining clearly the purpose of this site

A few paragraphs directed to the art crowd, gallerists, etc. explaining the ins and outs of the project. This is the main pitch text — it’s purpose is to get gigs. This is the most important text on this site. Unlike the introduction, which has a rather cultish tone similar to the Myth site, it should be written with a pragmatic focus on securing bookings.

It’s meant to function as a clear proposal, explaining the performance art angle and providing all necessary details. Perhaps even a FAQ or another structured format could help. The goal is that after reading it, visitors should not be confused, should have a solid understanding of what the project is about, and should feel intrigued enough to reach out to us.

The text doesn’t need to be overly brief—it can be as long as necessary, as long as it has a clear, easily digestible structure. It’s always good to assume that people may not read it in full but will likely skim through it, though. Therefore, for a longer text, the writing should be structured with that in mind. This might mean that the lead conveys the core idea, the first paragraph expands on it, the following paragraphs add details, … and the final paragraph provides a concise summary.

Ultimately, the goal is to nudge the reader to take action—whether it's booking one of our projects or collaborating with us.